You have made it through another year in an economy that’s struggling to rebound. You must be doing something right!
And it’s not too late to plan for an even more successful 2012.
Your competitors may be succumbing to anxiety created by the questionable future of the Euro and deadlocks created by politicians who seem to care more about politics than the economy.
Their pessimistic plans for 2012 can create a huge opportunity for those who plan more optimistically.
David Ogilvy, founder of the successful Manhattan advertising agency Ogilvy & Mather with 450 offices in 120 countries, said, “Don’t bunt. Aim out of the ball park “.
Put another way, a consultant we work with says, “The problem isn’t that we aim too high and miss our goals, the problem is we aim too low and hit our goals”.
Our consultant suggests that your goals should always be realistic, yet challenging. After all, where is the sense of satisfaction in reaching goals that are not challenging?
In preparation for a successful 2012, we suggest you ask yourself;
The most important thing about having a marketing plan to help you achieve your goals is……..having a marketing plan to achieve your goals.
Click here for me to deliver our free Problems and Opportunities Index to help you plan and budget for a more successful 2012.